🟢 Available for the right projects · Fractional · Freelance
I’m Serena. I bring AI into product design, teach UX to the next gen, and Mentor the ones figuring it all out.
Based in Barcelona.
3 things I do super nice:
Human-AI Interaction Design
AI-First Experience Architecture
Aesthetic-Usability Effect Design
I’ve made enough mistakes to know this works. Come see for yourself.
I DO
- AI-Driven UX Strategy
- User Flow Optimization with A Insights
- Journey Mapping & Predictive Analytics
- Visual Design
- Rapid Prototyping with AI Assist
- User Testing & Validation
- UX writing for AI Interfaces
- Mentoring & Teaching
TOOLS
- Figma (with AI Plugins)
- Testing Tools
- Notion
- Claude
- Perplexity
- Germini
- Lovable
- Cursor
SKILLS
- User-Centered Design AI Focus
- Early adopter mindset
- UX Writing
- Design Thinking for AI Prods
- AI Ethocs Awareness
- Business and Data-Centered
- Teaching & Eduction
- Basic understading HTML CSS JS
See all the good things 😉
MEET, BOOK & CAFÈ: THE READERS NON DATING APP
The app for readers that uses AI
to turn a confirmed plan between readers into an actual experience.
AI applied to employees tool 💼
MOOD TRACKER AT WORK (ESP)
A feature for track employees mood at work, AI-assisted.
I make you curious as a former Graphic Designer
GRAPHIC DESIGN WORKS
A customizable webapp where each company or public administration can control and measure their data.
Under NDA – Ask for password.
An innovative solution to help companies attract and retain talent, and improve employee satisfaction. Working closely with internal and external stakeholder.
Under NDA – Ask for password.
SO FAR, SO CLOSE
Appropam is a collaborative mobile application for the Barcelona metropolitan area. A platform where you can pay fair to share everyday car trips.
I’m Serena,
I apply innovation and AI to make products powerful.
Based in Barcelona.
Things I do wonderfully well:
– User Flows and Journey Maps Optimization with AI Insights
– Aesthetic-Usability Effect Design
– UX Writing for AI Interfaces
FAQ: HOW I APPROACH MY WORK
Let’s take a look at my process and make your recruiting job easier.
NO BEES NO HONEY, NO WORK NO MONEY
PiggyBank Girls was a platform like OF, but back then OF didn’t exist yet.
MANAGE SENSOR DATA
A customizable webapp where each company or public administration can control and measure their data.
Under NDA – Ask for password
FLEXIBLE PAYMENT
An innovative solution to help companies attract and retain talent, and improve employee satisfaction. Working closely with internal and external stakeholder.
Under NDA – Ask for password