I'm Serena.
I’m a Senior Product Designer, born and raised in Barcelona. I’ve been working in the Design Industry since 2004. Former Graphic Designer. In 2014, I’ve fully committed with Product UX/UI Design. Today, I develop my career in Product Design.
I transform problems into elegant solutions using visual design, rapid prototyping, and interaction skills. I work helping companies to deliver better experiences across APP and Desktop.
I work in all phases from sketch to delivery and iteration, taking decisions based on a user-centered design.
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hola@serenavacas.com
+34 655 03 29 92
I do some things wonderfully well
User Flows and Journey Maps
Aesthetic-Usability Effect Design
UX Writing
A few of the places I've worked
Loyal Guru
2022 – Today
Senior Product Designer
As a Senior Product Designer, I am responsible for shaping and enhancing the user experience of our innovative loyalty platform designed for the retail sector. My role involves creating intuitive and visually appealing interfaces that maximise the effectiveness of loyalty campaigns, increase the average basket size of program members, and contribute to the substantial portion of sales directly linked to our loyalty solution. Through user-centric design and a deep understanding of customer needs, I play a pivotal role in driving improved ROI and customer engagement for our clients in the retail industry.
Compensa Capital Humano
2020 – 2022
Senior UX/UI Designer
«>Product Design in the Digital Transformation Department. Successfully designing products for mobile, tablet, and desktop platforms for some of the largest companies in the IBEX35. Collaborating with 30+ clients. Evolving towards user-centered design, informed by data. Transforming complex CX into intuitive and streamlined concepts.
Adsmurai
2019 – 2019
Senior UI Designer
Product design, UI design webapp user-center base on designed personas, flows, and empathy maps. Translate problems and new concepts into intuitive and clean UI. Creation of sites structures and wireframe based on UX team hypothesis. Apply design principles to create a unic Design System. Validation and iteration.
Quantion
2018 – 2019
UX/UI and Visual Designer
Product Design, UX/UI. Creation of hypothesis, layouts & structures, flows, wireframe. Create and manage asset libraries for reusable, systematic design. Validation, test and iteration.
Inbenta
2016 – 2017
UX/UI and Visual Designer
UX/UI for desktop and mobile, Creation of Design Systems, and other libraries, layouts, structures, user flows, and wireframe.
Freelance
2012 – 2018
UX/UI and Graphic Designer
Product design, UI design webapp user-center base on designed personas, flows, and empathy maps. Translate problems and new concepts into intuitive and clean UI. Creation of Design Systems and wireframes. Validation and iteration.