I'm Serena.

I have worked in the Design Industry for more than 10 years, the last 5 as UX/UI, Visual and Product Designer. 

I transform problems into elegant solutions using visual design, rapid prototyping, and interaction skills. I work in all phases from sketch to delivery and iteration, taking decisions based on a user-centered design.

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hola@serenavacas.com
+34 655 03 29 92

A few of the places I worked

Adsmurai

2019 – 2019

UI Designer

Product design, UI design webapp user-center base on designed personas, flows, and empathy maps. Translate problems and new concepts into intuitive and clean UI. Creation of sites structures and wireframe based on UX team hypothesis. Apply design principles to create reusable components for all products. Validation and iteration.

Quantion

2018 – 2019

UX/UI and Visual Designer

Product design, UX/UI. Creation of hypothesis, sites structures, flows, wireframe. Create and manage asset libraries for reusable, systematic design. Validation, test and iteration.

Freelance

2012 – 2018

UX/UI and Graphic Designer

Product design, UI design webapp user-center base on designed personas, flows, and empathy maps. Translate problems and new concepts into intuitive and clean UI. Creation of sites structures and wireframe based on UX team hypothesis. Apply design principles to create reusable components for all products. Validation and iteration.

Inbenta

2016 – 2017

UX/UI and Visual Designer

UX/UI for desktop and mobile, Creation of guidelines libraries (components, type, icons), site structures, user flows, and wireframe.